The story behind our name

If you know rugby you sure know about the legendary team, The All Blacks. During the world cup in England in 2015 Jon Curry spent an afternoon with the team’s sports psychologist, Gilbert Enoka “The Custodian of Culture”.

The meeting with Gilbert Enoka had a major impact on Jon. Because Gilbert Enoka was able to crystallise the way Jon has always been thinking and acting as a coach and consultant:

Skillset and structure are very important, but mindset is the key to success. You must work with the culture within – no matter if you are working with groups, a couple or an individual. If you get the culture right, you can achieve almost anything.

Ahurea - human growth

Ahurea is the Maori word for culture. AHUREA is the name of our company, because being aware of the mindset within your everyday culture is the key to personal and professional development and growth.

Ahurea

  • A   Awareness in everything you do – what you do, why you do it, how you do it. How do you contribute? - to which culture & which atmosphere?
  • H   Honesty; authentic relationships are essential Be honest about who you are, what you want and WHY.
  • U   Understanding; be curious - in order to truly understand embrace curiosity and listen.
  • R   Relationships; respect yourself and your interactions with others.
  • E   Emotions; emotional balance - respect and embrace your own as well as those of others.
  • A  Acknowledgement; accept what is in order to change what to come.

            

The story behind
Ahurea...